Marketing overview
The plan, the content, and the next action in one place.
Feed posts each week
Story days per week
Gwen first; Lewis for major decisions
This week's creative direction
How the team works
Gwen: Strategy, campaign direction, and default review. Melissa: Content creation and publishing. Lewis: Major brand, campaign and commercial approval.
Routine posting authority stays with Melissa. New campaign directions and commercial claims are escalated as appropriate.
Suggested posts only. Dates are examples, not confirmed publishing commitments. Click a post for its brief.
Creative pillars & idea bank
Filter concepts by pillar and turn a good idea into a finished brief.
Production pipeline
Workflow design: Idea → In production → Ready for review → Approved → Scheduled → Published.
Cards shown here are example briefs, not live task records.
Approval center
1. Melissa submits
Finished creative file, caption, platform, proposed date, and notes.
2. Reviewer decides
Gwen normally reviews. Lewis reviews new brand directions, major campaigns, offers and commercial claims.
3. Melissa publishes
Approved assets are scheduled and published by Melissa, with feedback and revision history retained.
Upload and review capability
Not enabled yet. A secure Supabase-backed system must provide user authentication, private asset storage, role-based permissions, decision records and notifications. The existing shared approval tables must not be exposed publicly.
The Flower Wine Experience
Proposed campaign territory, not yet an approved public tagline. Make FlorVino recognizable through real bottles, botanical details, hosting moments, craft and genuine experiences.
Discover
Curiosity-first short videos and explainers for adults unfamiliar with flower wine.
Desire
Wine spotlights, tablescapes, gifting and hosting ideas.
Convert & return
Accurate shop and visit links, permitted events, opt-ins and Wine Club information once verified.
Inspiration directions
Editorial botanical still life · Real wine pours · Seasonal tables · Human craft and behind the scenes · Consented tasting moments · Boutique event experiences.
Never alter the real bottle label or invent tasting notes, availability, discounts, awards, reviews or founder claims. Alcohol content must follow applicable rules and target adults 21+.